About
I’m Veronica “Ronnie” Soria, Marine Corps veteran, learning and development strategist and transformation + leadership coach.
With 20 years in the United States Marine Corps and another 20 years in federal service, I’ve spent my life developing people, leading teams, and shaping learning cultures. Those experiences formed the foundation of my work today as a Veteran Leadership Coach, Identity-Based Leadership Coach, and Career & Life Transformation Coach.
What I learned is simple but profound: Titles don’t create leaders. Identity does. When who you are aligns with how you lead, transformation becomes possible – in work, home, and everyday life.
My coaching is deeply personal because I have lived the same identity work I now guide others through. Through intentional counseling, coaching, and inner healing, I learned to embrace life’s duality — strength and softness, discipline and compassion, authority and humility. Integrating these truths allowed me to reconcile the many roles I hold: Marine, leader, mother, coach, woman of faith.
That integration is the foundation of my coaching approach and the heart of whole-person leadership development.
Today, I help others do the same
I support leaders, transitioning professionals, teams, and organizations in aligning identity with action through:
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Transformational Leadership Coaching
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Integrated Identity Coaching
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Servant Leadership Coaching
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Personal & Professional Growth Coaching
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Strengths-Based Leadership Training
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Leadership Mindset Development
My clients experience compassion, candor, accountability and practical tools they can apply immediately. Because when your inner world is aligned, your leadership becomes a lived expression – grounded, purpose-driven and whole.
Coaching Approach
My approach blends research, lived experience and heart-centered leadership:
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ICF-aligned coaching
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Values-based and strengths-based development
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CliftonStrengths® + MBTI®
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Neuroscience-informed support and reflection
These elements create coaching that is both human and strategic – ideal for individuals and organizations seeking transformational leadership development with measurable results.
What makes us different
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Holistic, not siloed – Leadership shows up at work, at home and within. Our coaching strengthens all three through whole-life leadership development.
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Measurable impact – We emphasize clarity, accountability and evidence-based evaluation.
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Human-centered – Psychological safety, candor, trust and identity-aligned action are at the core of every coaching engagement.
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Built for doers – Simple, practical tools that leaders can use immediately, not theory-heavy frameworks that gather dust.
These values guide every coaching conversation, every program and every partnership.
